Email Software · Beta

Marketing Automation Software — Cross-Channel Journeys

OptiKratos Marketing Automation lets you build cross-channel journeys — combining email, WhatsApp, and CRM actions — triggered by real customer behaviour with no code required.

14-day free trial, no credit card required
Unified with CRM and WhatsApp on one platform
SOC 2 certified, GDPR ready

Start free trial Watch demo

app.optikratos.com

Rated 4.5+ by 100,000+ companies in 179 countries

4.5/5

4.2/5

4.3/5

4.5/5

4.7/5

Email Software features

What Marketing Automation Software — Cross-Channel Journeys includes

Every capability ships as part of your OptiKratos workspace — no add-ons.

Visual journey builder

Drag-and-drop flow editor for multi-step, multi-channel automation.

CRM trigger events

Trigger journeys on deal stage change, lead score threshold, or custom field update.

Email + WhatsApp sequences

Send email on day 1; switch to WhatsApp if unopened on day 3.

Conditional branching

Different paths based on opens, clicks, deal value, or CRM properties.

Contact enrollment rules

Auto-enrol contacts when they match your criteria — real-time or on a schedule.

Journey analytics

See drop-off rates, conversion rates, and revenue per journey step.

Why OptiKratos

Benefits of Marketing Automation Software — Cross-Channel Journeys

Multi-channel journeys without multiple tools
WhatsApp and email in the same flow
Journeys triggered by CRM behaviour
No-code visual builder
Revenue per journey tracked automatically

Explore more

Related features on OptiKratos

Email CampaignsCreate, schedule, and track targeted email campaignsLearn more Audience SegmentationFilter contacts with live CRM data — no CSV exports neededLearn more Email AnalyticsOpen rates, CTR, revenue attribution per campaignLearn more Broadcast CampaignsHigh-volume broadcast sending with deliverability controlsLearn more

Marketing Automation Software — Cross-Channel Journeys — frequently asked questions

Everything you need to know about Marketing Automation Software — Cross-Channel Journeys on OptiKratos.

Marketing automation software lets you build multi-step, trigger-based sequences that send emails, WhatsApp messages, and CRM actions automatically — based on customer behaviour, deal stage, or time delays.

Yes. OptiKratos journeys can branch between email and WhatsApp in the same flow — for example, send email on day 1, send WhatsApp if the email is unopened after 24 hours.

Beta means Marketing Automation is available to all customers but may receive improvements with notice. The visual builder and core sequence logic are stable.

Marketing Automation is optimised for campaign-style nurture journeys with large audiences. Sales Automation is optimised for deal-stage triggers and rep-level follow-up sequences. Both use the same visual builder.

14-day free trial · No credit card

Start using Marketing Automation Software — Cross-Channel Journeys today

Full access on every plan. Upgrade as your team grows.

Try for free Watch demo Talk to sales

Part of Email Software · SOC 2 · GDPR ready · Dedicated onboarding