AI Lead Scoring

AI Lead Scoring for Pipeline Priority

OptiKratos AI Lead Scoring ranks every contact by conversion likelihood — combining CRM activity history, WhatsApp engagement, firmographic data, and behavioural signals on one unified revenue platform.

  • Focus rep time on leads most likely to close
  • Reduce time-to-first-contact on hot leads
  • Improve pipeline accuracy with data-backed scores
  • Automatically route leads without manual triage
  • Explainable scoring builds rep trust
app.optikratos.com
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Independent ratings on G2, Capterra, and more

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4.5/5
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4.2/5
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4.3/5
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4.7/5

What AI Lead Scoring does

Pilot

Predictive conversion score

ML model trained on your historical won and lost deals to rank inbound leads.

Real-time score updates

Score recalculates on every activity — email open, WhatsApp reply, page visit.

Firmographic enrichment

Company size, industry, and role factored into the scoring model.

Score decay

Leads that go cold automatically decrease in score, keeping the pipeline clean.

Routing rules

Auto-assign high-scoring leads to your best-performing reps.

Score explainability

See which signals drove the score — no black box.

Why teams use AI Lead Scoring

  • Focus rep time on leads most likely to close
  • Reduce time-to-first-contact on hot leads
  • Improve pipeline accuracy with data-backed scores
  • Automatically route leads without manual triage
  • Explainable scoring builds rep trust

Included in

AI Pro tier

View pricing & plan details →

Built for regulated environments

Tenant-isolated RAG

Your training data never crosses tenant boundaries. Each organisation has a dedicated vector store.

RBAC on AI APIs

Role-based access controls on every AI endpoint — fail-closed by default when permissions are absent.

Cloud SaaS · Operated by Synoviq

Fully managed cloud infrastructure. No GPU hardware to provision, no model updates to manage.

AI packaging — included in your plan

Every tier is operated by Synoviq on a multi-tenant cloud — no GPU infra to manage. See full pricing →

AI Starter

Included in Growth plan+

  • AI Chatbots (WhatsApp & web)
  • Auto-reply with intent detection
  • Basic workflow automation
  • NLP intent classification
  • Up to 5,000 conversations/month
View pricing
Most popular

AI Pro

Included in Scale plan+

  • Everything in AI Starter
  • Voice AI Agents (Pilot)
  • Conversation Intelligence
  • Lead Scoring & Deal Probability
  • Sentiment Analysis & NER
  • Next Best Action
  • AI Analytics & forecasting
  • Unlimited conversations
View pricing

AI Enterprise

Included in Enterprise

  • Everything in AI Pro
  • Voice clone & 2h+ calls
  • Custom RAG with tenant isolation
  • Churn Prediction & CLV Modeling
  • Business Process Automation (BPA)
  • Data residency options
  • SLA + dedicated support
View pricing

AI Lead Scoring — FAQ

Common questions about how OptiKratos handles this capability.

OptiKratos AI Lead Scoring is a predictive model that assigns every contact a conversion probability score based on CRM activity history, engagement with WhatsApp messages and emails, firmographic data, and behavioural signals — updated in real time.
The model uses your historical won and lost deals as training data. For accounts with limited history, it starts with a general model and improves as your account accumulates data over time.
You can weight specific signals (e.g., giving more importance to WhatsApp replies than email opens) from the scoring configuration panel. Custom feature engineering requires AI Enterprise.
Yes. Lead scores are native CRM fields visible in every contact profile, deal view, and pipeline board. WhatsApp reply rates and engagement times are first-class scoring signals.
AI Lead Scoring is available in the AI Pro tier (Scale plan and above). Basic rules-based scoring is available in lower tiers.
Score changes can trigger workflow automations — for example, alerting a rep when a score crosses a threshold, or moving a lead to a higher-priority sequence.

Start using AI Lead Scoring today

Full platform access from day one. No credit card required.

Cloud SaaS · Operated by Synoviq · Tenant-isolated · No self-host required

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